Equalitie

About the project

Equalitie is a clothing brand built on timeless, minimalist pieces, starting with shirts and crewnecks.

A minimalist brand needs a store that feels the same way. Equalitie needed a shop that stays out of the way of the product: easy to browse, easy to pick a size, and quick to check out on any screen.

We built a custom online store with collection pages, product pages with size selection, a slide-out cart, and checkout. Size guide and returns pages answer common questions before customers have to ask, a newsletter signup grows the brand's mailing list, and a dark mode keeps the look sharp at night.